Episode 17

bonus
Published on:

9th Jul 2026

Nobody Told Me How to Get Here | A Why Design Guide on Being Hired

The hardware and deep tech industry does not do much to tell talented people how to get in, when to make a move, or how to build a career that lasts.

Over twelve episodes of Why Design, Chris Whyte has spoken with founders, CTOs, and senior design and engineering leaders who worked all of that out for themselves, often without a roadmap.

This compilation is the result.

Featured guests

- Tess Cosad, CEO, Bรฉa Fertility (Ep 01) on the one thing she looks for in every hire, and what that tells candidates about how to show up.

- Dan Salisbury, Industrial Designer, Automata (Ep 02) on almost not passing probation, playing to his strengths, and why he would not jump ship for anything less than exactly right.

- Dr Liz McGloughlin, Co-Founder, Tympany Medical (Ep 03) on how to articulate yourself in five or six sentences, and why most people skip the most practisable part of interview preparation.

- Rob Hallifax, Co-Founder, Windfall Energy (Ep 04) on meeting his co-founder at a random IoT meetup and why getting out there is the one strategy that has never let him down.

- Sid Shaikh, CTO, Fieldwork Robotics (Ep 05) on what attracts great engineers to startups, and why communication is the professional habit that compounds fastest over a career.

- Felicity Boyce, Head of R&D, Koroyd (Ep 06) on going with her gut to move to Monaco for a role she could not fully see yet, and what saying yes to something terrifying actually taught her.

- Matt Batchelor, Co-founder, Instrument Industries (Ep 08) on building a portfolio after redundancy, funding a master's degree through a Victorian-era scholarship, and his take on what a career actually is.

- Bob Schwartz, Design Leader and CDO, GE Healthcare, P&G, and Motorola (Ep 10) on table stakes in an interview, how to guide the room when you are the one being interviewed, and the question he wishes someone had asked him thirty years earlier.

- Mark Tapscott, Co-founder, Longbow Motors (Ep 11) on buying a Lotus Elise on a student loan, trading his time with race teams to get in, and what it costs to live the work you have always wanted to do.

- Lisa Gralnek, US Managing Director, iF Design (Ep 12) on a thirty-year career of taking roles that did not exist, and what it means to be found rather than to apply.

- Stephan Clambaneva, Creative Director, PARK (Ep 14) on what David Kelly told him about identity, and why leaning into what makes you different is the only career strategy that actually holds up.

- Shaun Fynn, Founder, Studio Fynn (Ep 16) on what he believed about design at 25 that he no longer believes, and why the impact he was after requires disciplines design cannot access on its own.

What you will learn

* Why the skills on your CV are table stakes and what interviewers are actually deciding in the room

* How to articulate who you are as a designer or engineer in five to six sentences before anyone asks

* Why the most interesting hardware careers were built through side doors, traded time, and things that looked wrong from the outside

* How to trust your gut on a career move when you do not have all the information

* What sustains a long career in physical product when the work is hard and the bag is still packed

* Why leaning into what makes you different is more effective than trying to replicate what worked for someone else

* How to communicate up and down and across technical and non-technical audiences as a technical leader

* What the question "what is your why" actually reveals when you have to answer it honestly

Resources and Links

Bรฉa Fertility: https://www.whydesign.club/episodes/S5E1

Automata: https://www.whydesign.club/episodes/S5E2

Tympany Medical: https://www.whydesign.club/episodes/S5E3

Windfall Energy: https://www.whydesign.club/episodes/S5E4

Fieldwork Robotics: https://www.whydesign.club/episodes/S5E5

Koroyd: https://www.whydesign.club/episodes/S5E6

Instrument Industries: https://www.whydesign.club/episodes/S5E8

iF Design ifdesign.com: https://www.whydesign.club/episodes/S5E12

PARK: https://www.whydesign.club/episodes/S5E14

Studio Fynn: https://www.whydesign.club/episodes/S5E16

Longbow Motors: https://www.whydesign.club/episodes/S5E11

Bob Schwartz: https://www.whydesign.club/episodes/S5E10

About Kodu

Kodu is the specialist recruitment partner for hardware and deep tech teams. We place industrial designers, mechanical engineers, and product development leaders in companies building physical products, from medtech and consumer hardware to robotics and mobility. We work with founding teams and global R&D organisations alike, and we understand what great looks like in the room, not just on paper. NPS: +92.

teamkodu.com

About the Episode

Nobody Told Me How to Get Here | Why Design: Being Hired is a compilation episode of Why Design, the podcast hosted by Chris Whyte, founder of Kodu. Each episode brings together founders, engineers, and design leaders working at the frontier of physical product to talk honestly about what it takes to build hardware teams that ship.

Looking for your next role in hardware or deep tech?

Kodu specialises in placing industrial designers, mechanical engineers, and product development leaders across medtech, consumer hardware, robotics, mobility, and more.

Get in touch: teamkodu.com

Show artwork for WHY DESIGN?

About the Podcast

WHY DESIGN?
For people interested in physical product design and development
Why Design is a podcast exploring the stories behind hardware and physical product development. Hosted by Chris Whyte, founder of Kodu, the show dives into the journeys of founders, senior design leaders, and engineers shaping people and planet-friendly products.

Formerly "The Design Journeys Podcast", each episode uncovers pivotal career moments, lessons learned, and behind-the-scenes insights from industry experts. Whether youโ€™re a designer, engineer, or simply curious about how great hardware products come to life, Why Design offers real stories, actionable advice, and inspiration for anyone passionate about design and innovation.

Join us as we listen, learn, and connect through the stories that define the world of physical product development.

About your host

Profile picture for Chris Whyte

Chris Whyte

Hi, I'm your host of Why Design? (Formerly "The Design Journeys Podcast")

I'm also the founder of Kodu - a specialist recruitment consultancy focused exclusively on physical product development. It's the people who I've met in my years in the industry that inspired me to start this podcast.

When I'm not hosting the podcast, I help physical product brands, start-ups and design consultancies identify, attract and hire the best product design & engineering talent ahead of their competitors, across the USA, UK and Europe ๐Ÿ‡บ๐Ÿ‡ธ๐Ÿ‡ฌ๐Ÿ‡ง๐Ÿ‡ช๐Ÿ‡บ

I focus exclusively on ๐ฉ๐ก๐ฒ๐ฌ๐ข๐œ๐š๐ฅ ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ ๐๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ (๐˜ข๐˜ฏ๐˜ฅ ๐˜ฏ๐˜ฐ๐˜ต ๐˜ข๐˜ฑ๐˜ฑ๐˜ด!)

๐ƒ๐ž๐ฌ๐ข๐ ๐ง & ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ ๐‹๐ž๐š๐๐ž๐ซ๐ฌ:
โœ… Do you have high growth plans for your physical product development and engineering division?
โœ… Would you like to engage with and source those hard-to-find Design Engineers and Industrial Designers?
โœ… Are you spending too much time in the hiring process only to find that the talent doesn't match your expectations?

๐ƒ๐ž๐ฌ๐ข๐ ๐ง ๐„๐ง๐ ๐ข๐ง๐ž๐ž๐ซ๐ฌ, ๐Œ๐ž๐œ๐ก๐š๐ง๐ข๐œ๐š๐ฅ ๐„๐ง๐ ๐ข๐ง๐ž๐ž๐ซ๐ฌ ๐š๐ง๐ ๐ˆ๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ข๐š๐ฅ ๐ƒ๐ž๐ฌ๐ข๐ ๐ง๐ž๐ซ๐ฌ:
โœ… Are you interested in joining an exciting start-up, design consultancy or technology brand?
โœ… Interested in honest, transparent advice as to which companies would be the best fit for you?

If you agree with any of the above, I know how you feel as I deal with people just like you every day.

I have successfully placed hundreds of design engineers, industrial designers, managers and directors into some of the world's most exciting technology brands, start-ups and consultancies.

My clients tell me they work with me because:

โญ I focus on long-term relationship building, not transactions
โญ I speak their language and understand their businesses and job roles
โญ Iโ€™m professional, yet friendly and very approachable
โญ My robust process significantly reduces time-to-hire

Iโ€™ve worked within consumer electronics, homewares, kitchen appliances, e-bikes, medical devices, gaming controllers, furniture, life-sciences, audio-equipment, vacuum cleaners and more!

Typically, I recruit the following roles:
๐Ÿ’ก VP Engineering
๐Ÿ’ก Engineering Director
๐Ÿ’ก Design Manager
๐Ÿ’ก Industrial Designer
๐Ÿ’ก Product Designer (products not apps!)
๐Ÿ’ก Product Design Engineer
๐Ÿ’ก Mechanical Design Engineer
๐Ÿ’ก Mechanical Engineer

Outside of work, I'm a wannabe rock star and a father to two teenagers. I support Manchester United and I'm terrible at FIFA/FC24 ๐Ÿค“

If you want to talk about my work or anything else, message me on here and I'll respond as soon as I can. Or you can reach me via:

chris@teamkodu.com

UK: +44 7538 928 518
US: +1 862 298 5088