Episode 18

bonus
Published on:

15th Jul 2026

I Thought I Knew How to Hire | Why Design: A Guide to Hiring

What if the candidate who interviews best is exactly the one you should not hire?

In this compilation of Why Design, fifteen hardware founders, CTOs and design leaders share the belief that sits underneath every hire they have ever made: the CV gets someone in the room, but it never tells you who you are actually hiring.

Rather than trusting the interview process alone, several guests built their own techniques instead, deliberate questions, gut checks, and screens designed to get past a rehearsed answer. That decision led to hiring practices most HR playbooks would not recognise, and results most HR playbooks cannot claim.

This conversation isn't about interview technique.

It's about the cost of getting it wrong, and the discipline it takes to trust your own judgement over a process built for someone else's team.

Don't just listen. Go beyond the podcast.

Join the Why Design community โ†’ teamkodu.com/whydesign

What Youโ€™ll Learn

  • ๐Ÿง  Why the signals that predict a good hire are almost never on the CV
  • โš ๏ธ How to spot the ego trap before you have made the offer
  • ๐ŸŽฏ The interview questions built specifically to get past a rehearsed answer
  • ๐Ÿ’ธ What the first firing actually costs, and why founders keep hiring too early anyway
  • ๐Ÿค Why the best leaders on this show all learned to hire above themselves
  • ๐Ÿ” How to tell, in the room, whether your gut is right about a candidate

Memorable Quotes

โ€œOne person on that narcissistic spectrum in a startup can destroy the work of any other ten people at once.โ€

โ€œThe people who have big egos often present very well. The people who are humble but very talented often are a little too humble in the hiring process.โ€

โ€œIf you think the person isn't a fit, they're likely not a fit.โ€

โ€œNever once have I had a bad feeling about someone and still offered them the job. Never has it worked out.โ€

โ€œIf they can do that in a way that shows me they've actually thought about it, and can articulate it, that's a win.โ€

Resources & Links

๐ŸŽง Listen on Spotify, Apple Podcasts, YouTube & Amazon โ†’ whydesign.club

๐Ÿ‘ฅ Join the Why Design community โ†’ teamkodu.com/whydesign

๐Ÿ“ธ Follow @whydesign on Instagram

๐ŸŽฅ Watch full episodes โ†’ YouTube.com/@whydesignpod

๐Ÿ”— Follow Chris Whyte โ†’ linkedin.com/in/mrchriswhyte

๐Ÿ”— Explore the full guest list and individual episodes โ†’ whydesign

๐Ÿ”— Get in touch about a hardware hire โ†’ teamkodu.com

About the Episode

Why Design is powered by Kodu, a specialist recruitment partner for the hardware and physical product development industry.

Through honest conversations with designers, engineers and creative leaders, we explore not just what they build, but why they build it; the beliefs, decisions and responsibility behind meaningful work.

About Kodu

Why Design is produced by Kodu, a recruitment partner for ambitious hardware brands, design consultancies and product-led start-ups.

We help founders and leadership teams hire exceptional talent across industrial design, mechanical engineering and product leadership, bringing structure and clarity to one of the hardest parts of scaling.

๐Ÿ”— Learn more โ†’ teamkodu.com

Show artwork for WHY DESIGN?

About the Podcast

WHY DESIGN?
For people interested in physical product design and development
Why Design is a podcast exploring the stories behind hardware and physical product development. Hosted by Chris Whyte, founder of Kodu, the show dives into the journeys of founders, senior design leaders, and engineers shaping people and planet-friendly products.

Formerly "The Design Journeys Podcast", each episode uncovers pivotal career moments, lessons learned, and behind-the-scenes insights from industry experts. Whether youโ€™re a designer, engineer, or simply curious about how great hardware products come to life, Why Design offers real stories, actionable advice, and inspiration for anyone passionate about design and innovation.

Join us as we listen, learn, and connect through the stories that define the world of physical product development.

About your host

Profile picture for Chris Whyte

Chris Whyte

Hi, I'm your host of Why Design? (Formerly "The Design Journeys Podcast")

I'm also the founder of Kodu - a specialist recruitment consultancy focused exclusively on physical product development. It's the people who I've met in my years in the industry that inspired me to start this podcast.

When I'm not hosting the podcast, I help physical product brands, start-ups and design consultancies identify, attract and hire the best product design & engineering talent ahead of their competitors, across the USA, UK and Europe ๐Ÿ‡บ๐Ÿ‡ธ๐Ÿ‡ฌ๐Ÿ‡ง๐Ÿ‡ช๐Ÿ‡บ

I focus exclusively on ๐ฉ๐ก๐ฒ๐ฌ๐ข๐œ๐š๐ฅ ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ ๐๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ (๐˜ข๐˜ฏ๐˜ฅ ๐˜ฏ๐˜ฐ๐˜ต ๐˜ข๐˜ฑ๐˜ฑ๐˜ด!)

๐ƒ๐ž๐ฌ๐ข๐ ๐ง & ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ ๐‹๐ž๐š๐๐ž๐ซ๐ฌ:
โœ… Do you have high growth plans for your physical product development and engineering division?
โœ… Would you like to engage with and source those hard-to-find Design Engineers and Industrial Designers?
โœ… Are you spending too much time in the hiring process only to find that the talent doesn't match your expectations?

๐ƒ๐ž๐ฌ๐ข๐ ๐ง ๐„๐ง๐ ๐ข๐ง๐ž๐ž๐ซ๐ฌ, ๐Œ๐ž๐œ๐ก๐š๐ง๐ข๐œ๐š๐ฅ ๐„๐ง๐ ๐ข๐ง๐ž๐ž๐ซ๐ฌ ๐š๐ง๐ ๐ˆ๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ข๐š๐ฅ ๐ƒ๐ž๐ฌ๐ข๐ ๐ง๐ž๐ซ๐ฌ:
โœ… Are you interested in joining an exciting start-up, design consultancy or technology brand?
โœ… Interested in honest, transparent advice as to which companies would be the best fit for you?

If you agree with any of the above, I know how you feel as I deal with people just like you every day.

I have successfully placed hundreds of design engineers, industrial designers, managers and directors into some of the world's most exciting technology brands, start-ups and consultancies.

My clients tell me they work with me because:

โญ I focus on long-term relationship building, not transactions
โญ I speak their language and understand their businesses and job roles
โญ Iโ€™m professional, yet friendly and very approachable
โญ My robust process significantly reduces time-to-hire

Iโ€™ve worked within consumer electronics, homewares, kitchen appliances, e-bikes, medical devices, gaming controllers, furniture, life-sciences, audio-equipment, vacuum cleaners and more!

Typically, I recruit the following roles:
๐Ÿ’ก VP Engineering
๐Ÿ’ก Engineering Director
๐Ÿ’ก Design Manager
๐Ÿ’ก Industrial Designer
๐Ÿ’ก Product Designer (products not apps!)
๐Ÿ’ก Product Design Engineer
๐Ÿ’ก Mechanical Design Engineer
๐Ÿ’ก Mechanical Engineer

Outside of work, I'm a wannabe rock star and a father to two teenagers. I support Manchester United and I'm terrible at FIFA/FC24 ๐Ÿค“

If you want to talk about my work or anything else, message me on here and I'll respond as soon as I can. Or you can reach me via:

chris@teamkodu.com

UK: +44 7538 928 518
US: +1 862 298 5088